Microsoft Dynamics 365 Marketing
Course: Microsoft Dynamics 365 Marketing
[Customer Insights - Journeys]
Duration : 4 Days
Audience : Dynamics 365 Marketing Functional Consultants.
Prerequisites : Basic Computer Knowledge and basics of Marketing Fundamentals
- Course introduction
- Set up and manage Dynamics 365 Marketing
- Configure marketing settings
- Domain authentication, email best practices, and GDPR
- Manage assets and content settings
- Manage accounts and contacts
- Create and manage leads
- Manage marketing forms
- Manage marketing pages
- Create and manage segments
- Manage subscription centers and double opt-in
- Create marketing emails in outbound marketing
- Create outbound customer journeys
- Manage website visits, redirect URLs, and social postings
- Create marketing emails in real-time marketing
- Create text messages and push notifications in real-time marketing
- Create journeys in real-time marketing
- Create an on-site event
- Create a webinar event
- Promote and manage events
- Advanced event management features
- Create a survey project
- Create surveys with Dynamics 365 Customer Voice
- Send Dynamics 365 Customer Voice surveys
- Evaluate marketing initiatives with analytics
- Interpret analytics in real-time marketing
- Review the marketing calendar